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Our Mission

Did you bounce out of bed this morning? 

If the answer to that question is no, you’re not alone.

We are in the midst of a sleep deprivation epidemic, where two-thirds of adults throughout all developed nations are unable to achieve a fully restful nights sleep.

In our 21st century, globalised, fast-paced, high-stakes “always on” culture – something has to give – usually, that something is the quality and quantity of our sleep.

Millions of us worldwide are suffering mentally, physically and spiritually as a result of poor quality sleep. We already know this, and more importantly, we feel the impact – in our personal lives, in our careers and in our relationships with ourselves and others.

At The Sleep Superstore we believe that there is enormous, untapped potential that could arise from the world being well-rested, as sleep is the most potent inner healing, emotionally balancing and performance enhancing force that exists.

When we first set on this journey we asked ourselves…

How different could this world be if we all felt healthier and happier as a result of being well rested?

Would we be able to experience what it truly means to live, celebrate life and discover the unique contribution that we are all here on this planet to make?

Better sleep allows us to be better mothers, fathers, husbands, wives, sons, daughters, students, teachers, friends, lovers, colleagues, managers, entrepreneurs and leaders.

When we sleep better, we feel better and our mental and physical health can flourish. As a result, there is less crime, less hate, less inequality, less social injustice, less war, less violence and more love in a world that desperately needs our help.

We believe that EVERYBODY should be able to access the realistic, down-to-earth advice and information that can help to improve the way that we sleep – meaning that we can all get the most out of every day of our waking lives.

We are on a bold mission to change the way that every man, woman and child in the world sleeps.

Thank you for joining us on this journey.

Our History

The Sleep Superstore was established in 2019 by Dan White, a Registered Nutritionist and Functional Medicine Health Coach on a mission to inspire and uplift members of his local community in Guernsey, Channel Islands.

Throughout his clinical career working hands-on with a wide range of individuals, from those suffering with severe sleep disturbances to everyday people looking to live happier and healthier lives, Dan identified a huge gap between the ever advancing sleep research and the practical advice and strategies available online that his clients could use to help improve their sleep.

This experience inspired the launch of The Sleep Superstore, an online global platform where Dan and his team share the advice, information and products that have helped he and his clients to sleep better and live better.

Dan believes that The Sleep Superstore offers a different approach.

“All of the advice, products and services that we offer are informed by the latest scientific evidence – we believe that this is crucial – but, they are also ‘reality-checked’, ensuring that everything we share is rational, reasonable and relatable for the millions of people out there wanting to create change in their everyday lives.

Over the coming months, we will be launching our online learning platform and continuing to provide products, advice and free educational content, all with the aim of helping people to sleep better and live better.

By choosing to support The Sleep Superstore, you are not only guaranteed high-quality products and services that will help you to sleep better; you are also investing into our mission, helping us to change the way that the world sleeps.

With your support, we will be able to reach a global audience and provide more free online educational content that will help to change lives.

From the bottom of my heart, thank you for your support.”

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